NOWADAYS THE SAFFRON PRODUCING COUNTRIES TRIES TO INCREASE THEIR SHARE OF WORLD SUPPLY AND TO OBTAIN AN APPROPRIATE STATUS IN SAFFRON WORLD Market USING MODERN MarketING METHODS. IRAN AS GREATEST PRODUCER OF SAFFRON IN THE WORLD MAY PLAY AN IMPORTANT ROLE IN SAFFRON WORLD Market. SPAIN IS THE MAIN RIVAL FOR IRAN AND IN RECENT YEARS HAS BEEN ABLE TO CAPTURE A PART OF IRAN SHARE, RESULTING TO REDUCED IRANIAN SHARE IN WORLD Market. Market STRUCTURE OF IRANIAN SAFFRON Market IS AS OLIGOPOLY AND THE MAIN DEMANDER ARE UNITED EMIRATE ARABIA, SPAIN, TURKMENISTAN, ITALY, RUSSIA, FRANCE, GERMANY, SWITZERLAND, AND SWEDEN, WITH 80 PERCENT OF IRANIAN SAFFRON Export Market. THE IRANIAN SAFFRON IMPORTER HAS BEEN VARIABLE OVER THE STUDY PERIOD. HOWEVER, THE HERFINDAL AND CONCENTRATION INDICES HAVE INCREASED OVER THE MENTION HORIZON, INDICATION THAT EXCLUSIVENESS HAS INCREASED IN IMPORTING Market OF IRANIAN SAFFRON.